Video:What is Mystery Shopping?


This video covers the basics to help you understand what mystery shopping is and the different type of businesses who use mystery shopping.  It’s interesting to learn about the wide range of types of mystery shops that are available.  It’s more than just going to retail stores to evaluate them.   Perhaps your insights into mystery shopping have been expanded by listening to all the info given in this teaching … Continue reading

Coventry Telegraph: Community Wide Secret Shopping


The Coventry Telegraph reports on a secret shopping extravaganza! A whole community of businesses entered a contest in which they were evaluated by Secret Shoppers. The event was sponsored by the Coventry City Council. After the shoppers made their reports on their visits to the businesses, the winners were chosen from different categories of types of retailers and restaurants. Read about it at

New App to Provide Quality Assurance and Data for Clients –


Some mystery shopping companies will have their mystery shoppers use a mobile phone app to verify that they are at the location of their shopping assignment and for how long.  Also phones can be used to capture information that is needed in the shopper report. Read more at

Always a Mystery Shopper?

fast food server

It’s funny how when you are a mystery shopper that you stay in the mystery shopper mode even when you aren’t out on an official secret shopping trip.  I do a number of restaurant shops, so I am quite aware of the types of things to observe when I go out to eat.  Not long ago my husband and I went into a pizza/sandwich franchise and ordered subs to go.  … Continue reading

Why is Secret Shopping Secret?

shopping cart

When you accept a secret shopping job, you must agree to keep your shopping experience secret.  Most people would think that it would be fine to tell your friends, “Hey, I was just down at the ABC Store and bought an ABC Thingy-Do and got it for free!  The friends would be impressed and would want to know the details.  But you’re not allowed to do that!  Why not? Your … Continue reading