TV Station Uses a Secret Shopper

It's unusual to get a chance to watch a video of a secret shopper in action.

When a local TV station wanted to find out how five stores measured up for customer service, they hired an experienced mystery shopper to investigate for them. This video tells the story. In regular mystery shopper jobs you would evaluated more than just how long it took to get store employees to help you and help helpful they were when they did assist you. You could be asked to look … Continue reading

Video:What is Mystery Shopping?


This video covers the basics to help you understand what mystery shopping is and the different type of businesses who use mystery shopping.  It’s interesting to learn about the wide range of types of mystery shops that are available.  It’s more than just going to retail stores to evaluate them.   Perhaps your insights into mystery shopping have been expanded by listening to all the info given in this teaching … Continue reading

Coventry Telegraph: Community Wide Secret Shopping


The Coventry Telegraph reports on a secret shopping extravaganza! A whole community of businesses entered a contest in which they were evaluated by Secret Shoppers. The event was sponsored by the Coventry City Council. After the shoppers made their reports on their visits to the businesses, the winners were chosen from different categories of types of retailers and restaurants. Read about it at

New App to Provide Quality Assurance and Data for Clients –


Some mystery shopping companies will have their mystery shoppers use a mobile phone app to verify that they are at the location of their shopping assignment and for how long.  Also phones can be used to capture information that is needed in the shopper report. Read more at